AFFILIATE MARKETING-

 A marketing strategy which involves revenue sharing between online advertisers/merchants and online publishers/salespeople. Compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid
The Ultimate IM Dictionary
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model. Affiliate merchants are the advertisers/merchants who want to sell their products. Affiliates are the publishers/salespeople who market or promote the products of the affiliate merchants through various methods.
Some examples of affiliate merchants include:

1.  Amazon.com
2.  Clickbank.com
3. Commission Junction